Our Work
You’re invited to browse a selection of recently completed projects below.
Our Work
You’re invited to browse a selection of recently completed projects below.
Cases
BENEO
Remarkable campaign for world leader in rice starch production
Demand
The Wijgmaal-based company BENEO, world producer of rice starch, invested in a new production line. This has increased the production capacity of their rice starch by half. And that while water consumption remains unchanged. How is this possible? Well, let's summarize it as a circular story, something that fits completely into BENEO's sustainability strategy. Good news, then, and that's exactly what BENEO wanted to share through a PR campaign and an event. The goal? On the one hand to make its own employees proud ambassadors and recruit new people, and on the other hand to involve all stakeholders - from local residents to the economic world - in their ambitious and sustainable story.
Approach
We took care of the creative and practical organization for the inauguration of the new production line. We took care of the design and implementation of all promotional material used during the inauguration and during Open Company Day. We helped develop a corporate video, created banners and posters, and invited all stakeholders and relevant journalists. A press release was also sent out after the event to share the news with other relevant press.
Results
At the event itself, as expected and hoped, there were about 100 attendees. Among others, the media signed present, including Kanaal Z and ROB-TV, but also a lot of other stakeholders were present. The press release generated nearly 20 articles in both regional and national media, including Het Nieuwsblad, Het Laatste Nieuws and De Tijd. This resulted in a media value of 69,000 euros with which we reached 6,860,433 people. A very successful campaign.
PILOT BENELUX
All eyes on a bus full of compliments
Demand
Pilot is a Japanese pen manufacturer slowly conquering the European market with Frixion, a line of thermal pens and markers. Compliments Day was the perfect opportunity for Pilot Benelux to increase their brand awareness and communicate their slogan "happy writing" to a wider audience. We couldn't pass up such an opportunity.
Approach
We came up with the concept of white "compliment buses" - and you can take that literally - that toured 14 different locations. The twist? The buses didn't remain unmarked for long. A pack of Pilot pens and markers were distributed to pen down the bus full of compliments. And what made it even more relevant: 1 compliment = 10 cents for a school anti-bullying charity. It went even further online with a landing page to share compliments there. To successfully announce the initiative, we worked with influencers, social ads and a press campaign.
Results
The result of this campaign? A reach of 520,000 followers on Instagram, 8,874 visits to the landing page, and 30,000 compliments. Plus, lots of great press articles.
ADPO
Sustainability in words and deeds for logistics port authority
Demand
The logistics port company ADPO celebrated its 35th anniversary and did not want this to go unnoticed. Not with its employees, not with its relations, and not with the outside world and the press. Moreover, they did not only want to tell their story, but also to make their sustainable pioneering role even more concrete. They asked us, and sister company Forest Fwd, to help them do this.
Approach
ADPO was already working on sustainability before the word even existed. But for the occasion the company also wanted to realize its own company forest, preferably as close as possible to their base of operations. For this we called in Forest Fwd, the specialist in corporate forests and impact events. We then set everything up for a large event with 500 guests, right next to their own forest. People could party and plant trees. Experience all around. The competent minister recorded a video message, a strong press release was made, interviews were arranged, and journalists were present.
Result
ADPO was already working on sustainability before the word even existed. But for the occasion the company also wanted to realize its own company forest, preferably as close as possible to their base of operations. For this we called in Forest Fwd, the specialist in corporate forests and impact events. We then set everything up for a large event with 500 guests, right next to their own forest. People could party and plant trees. Experience all around. The competent minister recorded a video message, a strong press release was made, interviews were arranged, and journalists were present.
REVIVE
A sustainable magazine that inspires
Demand
If there is one sustainable property developer now, it is Revive. They wanted their own magazine, where they could communicate their sustainable story, their expertise and their vision to their stakeholders several times a year. Important: it had to be a magazine that breathes Revive!
Approach
We put our heads together, had a number of pragmatic discussions, and came up with a concept that fits Revive 100%, in terms of both content and form. Recognizability played a major role. We now produce a Revive-Magazine four times a year, in which they tell their own stories but also inspire fully with strong interviews with equally strong personalities.
Result
The magazine is created both digitally and printed. And honestly, it is happily read frequently. So satisfied readers and satisfied customers, proud employees too, and thus a satisfied and proud Story Fwd. Browse it here and judge for yourself
